Cardiff City owner Vincent Tan has said that promotion to the Premier League could trigger further "rebranding" and did not rule out changing the club's name to Cardiff Dragons, reports BBC Sport.
The Malaysian billionaire has already insisted upon a colour change from blue to red, as well as a new club crest.
"We will think about it when we know the final result of this season," he said about using Cardiff Dragons.
"Then we will think what's the best way to brand it."
Tan acknowledged the "rumours" that have recently emerged over the use of Cardiff Dragons but added: "We haven't discussed this. I've not really thought about this in detail.
"But when we get there we'll make a decision. And when we make a decision we will convey it to everyone."
Tan, who has an estimated wealth of $1.3bn, wants Cardiff to maximise all possible revenue and marketing opportunities in Asia.