The Football Association's Charity Shield goes on sale to raise money for the Bobby Moore Fund, reports the London Evening Standard.
The trophy - now widely known as the Community Shield - has been rebuilt to mark 50 years since Moore and his England teammates lifted the World Cup, and will be auctioned off with funds going to the Bobby Moore Fund for Cancer Research UK's life-saving research into bowel cancer.
Former West Ham and England captain Moore lost his battle with the disease aged 51 in 1993, with his widow Stephanie Moore then founding the Bobby Moore Fund in his honour.
Stephanie Moore said of the event: "Bobby was immensely proud to be part of the Charity Shield final in 1964 and to share the trophy.
"Thomas Lyte has done incredible work to re-build the original trophy and it is yet more incredible that they have decided to auction the piece in aid of the Bobby Moore Fund.
"One bidder will have the fortune of owning this unique piece of sporting history, but the money raised will also have a real and lasting impact by funding world-class bowel cancer research.
"Bobby would be very proud of all that we have already achieved in his name and I look forward to seeing the impact that this auction will have on our continued efforts to beat bowel cancer."