New Preston chairman Maurice Lindsay will call on favours from across the game as he seeks to make North End a force to be reckoned with.
The former Wigan director replaced long-serving Deepdale chairman Derek Shaw earlier this week and he is hoping his experience of the game behind the scenes at the highest level will stand Preston in good stead.
"I've got some good friends in football, many, many contacts, and I'll be calling on all of them to help PNE in the very near future," he told the Lancashire Evening Post.
At the same time, Lindsay is eager to keep the expectations of supporters in check.
"We are not blessed with the same level of income and support of others clubs in this league," he said. "Our gates were way behind the majority of Championship clubs last season.
"Indeed, when you look at League One, Leeds, Norwich, Southampton, Charlton and Huddersfield all had a bigger average attendance. We've got terrific competition and we must not assume Preston have a right to be in this league."