The Premier League is this season's leader in shirt sponsorship revenue amongst the top six European leagues, reports Sport Business.
The EPL's â‚¬128 million revenue leapfrogged the German Bundesliga with a â‚¬45 million increase.
According to the 12th edition of the European Jersey Report by global sports marketing consultancy SPORT+MARKT, the combined value of shirt deals across the top six leagues in the continent was up by 18 per cent on last season, reaching an all-time high of â‚¬470.7 million.
â€śFifteen clubs have improved their revenue from improved jersey sponsorship deals, and three of the five clubs with the most lucrative deals in Europe come from the Premier League,â€ť said SPORT+MARKT UK director Gareth Moore.
Germany and France, second and fourth placed with â‚¬118.5 million and â‚¬58.8 million respectively, showed impressive increases.
France benefited from the liberalisation of its betting market to overtake Spain (â‚¬57.5 million), and Germany could be the next market to be boosted by changes in the gambling legislation.
Revenue stalled in Holland, which is placed sixth with â‚¬42 million, while the Italian Serie A was the only league to post a drop, with shirt sponsorship revenue now standing at â‚¬65.9 million.