Premiership tops European shirt sponsorship league
The Premier League is this season's leader in shirt sponsorship revenue amongst the top six European leagues, reports Sport Business. The EPL's 128 million revenue leapfrogged the German Bundesliga with a 45 million increase.
According to the 12th edition of the European Jersey Report by global sports marketing consultancy SPORT+MARKT, the combined value of shirt deals across the top six leagues in the continent was up by 18 per cent on last season, reaching an all-time high of 470.7 million.
"Fifteen clubs have improved their revenue from improved jersey sponsorship deals, and three of the five clubs with the most lucrative deals in Europe come from the Premier League," said SPORT+MARKT UK director Gareth Moore.
Germany and France, second and fourth placed with 118.5 million and 58.8 million respectively, showed impressive increases.
France benefited from the liberalisation of its betting market to overtake Spain (57.5 million), and Germany could be the next market to be boosted by changes in the gambling legislation.
Revenue stalled in Holland, which is placed sixth with 42 million, while the Italian Serie A was the only league to post a drop, with shirt sponsorship revenue now standing at 65.9 million.