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​Premier League launches national ad campaign targeting mums, teachers, and young fans

The Premier League has chosen to showcase their community programme Premier League Primary Stars in their first ever TV ad campaign, reports www.fcbusiness.co.uk

The free curriculum-linked teaching resource for parents, teachers and pupils aged 5-11 features top footballers and managers including Manchester City's Kevin De Bruyne, Chelsea's Gary Cahill, Tottenham Hotspur's Eric Dier, Liverpool's Sadio Mané, Manchester United's Juan Mata and José Mourinho, and Arsenal's Theo Walcott.

Richard Masters, Managing Director at the Premier League said: "The campaign highlights the vast amount of work being delivered by professional football clubs in their local communities.

"Our goal is to connect the Premier League to the heart of the community, namely families and schools, to promote learning and fitness to children and tangibly demonstrate the benefits of football in all aspects of life."

Ian Ferris
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Ian Ferris

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