The president of programming for NBC Sports and NBC Sports Network, Jon Miller, says the new deal with the Premier League will allow the network to heavily promote Major League Soccer.
The agreement allows the NBC to broadcast matches from England’s top flight and was revealed on the weekend after the corporation came through with the biggest bid.
Miller told philly.com’s The Goalkeeper that the newest addition to the NBC will certainly go a long way to boosting the ratings and exposure of MLS games as well as putting other sports, such as cycling and horse racing, in the limelight.
"This is good for MLS because it makes the sport more important to us," Miller said.
“We'll be able to promote on Saturdays, Sundays and Mondays when we're doing Premier League games [that] coming up later today or tonight [is] Major League Soccer."
He added: "We've put digital assets in play, cable assets in play and shoulder programming in play to help grow those sports and make those sports more popular.
“We will do the same thing with the Premier League, and MLS will be the beneficiary of that."