Premier League chief Richard Scudamore admits speaking with Hull City owner Assem Allam about his rebranding plans.
Scudamore admits the 'Hull Tigers' proposal is a concern.
"We have made our feelings known to Hull. At some point, when there's that many people think it (Tigers) is a bad idea, you really have to start to listen," he told the Telegraph.
"They are listening but it is an unshakeable belief and when people have an unshakeable belief there isn't a lot you can do to shake that. But it's an FA decision, not ours.
"We are not going to be handing back club ownership to the local communities. It is not going to happen."
