Portland Timbers have announced a new long-term naming rights agreement for their home stadium with Providence Health & Services, www.sportspromedia.com/.
The 15-year agreement sees Jeld-Wen Field, which plays host to the Timbers as well as the Portland Thorns women’s team and other events, renamed Providence Park. Financial terms were not released.
Providence is a not-for-profit health care provider which operates a state-of-the-art sports care centre located at the southeast corner of the venue.
As part of the deal it will have extensive branding, including marquee signage, around the stadium.
Referred to by the club as a ‘deeply integrated community partnership’, the agreement will also see the two parties collaborate on a number of community initiatives, ‘including the revival of the Special Olympics Oregon Fall Games in 2014, outreach efforts through the Timbers’ Stand Together platform, and partnering on youth soccer camps and field-related projects.’
Providence also becomes a founding partner of the Portland Timbers Community Fund and a presenting partner of the team’s Hispanic community outreach platform, ‘Somos Timbers’.
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