West Bromwich Albion chairman Jeremy Peace says they must keep "thinking outside the box" to keep the club in the Premier League.
Peace says they're defying all standards to stay competitive in the top-flight.
"It is vital we remain competitive by making our resources stretch as far as possible,'' he said.
"We can achieve this by striving to become better at everything we do. This includes key areas, such as player research, analysis and trading. The maintenance and rehabilitation of our squad through medical and sports science is also an area we are continually looking to improve.
"In reality, outside of the top six clubs, we are one of about 25 teams - most of whom have been in the Premier League at some point - who are consistently trying to either remain in the top flight or achieve promotion to it.
"We'll be doing everything we can to stay there.
