Liverpool management expect a Premiership title challenge this season, says chief executive Rick Parry.
"It's going to be a really competitive league this year," Parry said. "The main thing really is to be in with a shout come March-April."
Parry believes Rafa Benitez's £40million summer spending spree should ensure that ambition is realised.
"The difference this season is that we've got quality in depth," he said.
"This year, we've genuinely got two players for every position."