Parma president Tommaso Ghirardi addressed his players yesterday at training - and fired a furious warning at his underperforming stars.
"Enough is enough," snapped the patron. "We are in penultimate place and have reached the ultimate point of humiliation for myself, the fans and the city.
Ghirardi visited the Collecchio training ground today for the stinging speech after a third consecutive defeat.
"I don't know the reasons behind this crisis, as I am neither a psychologist, nor a Coach. I think I have done everything needed and put together a good squad. My conscience is clear.
"I tried to protect and motivate my side. I don't know what more I can possibly do! Today I am here to tell them that my mission is complete.
"If they can prove they are men as well as players, then they can save our season by keeping Parma in Serie A. If that is not the case, they will stay to suffer in the Hell of Serie B with me."