Parma have agreed a short-term shirt sponsorship deal with Piazza Italia. The fashion retailer's logo will appear on the back of the team's shirts, near the players' numbers, for the next few Serie A games, reports www.fcbusiness.co.uk.
It will join the branding of main sponsor Foletto and secondary sponsor Energy TI.
Parma, who are currently struggling in 19th in Serie A, will wear their newly branded shirts for the first time when they take on league-leading champions Juventus in Turin on Sunday.
