Parenting website Mumsnet are to formally complain to Premier League chairman as the full price of kits for children was revealed.
Research has revealed that average cost of a junior replica kit (for an eight year-old) stands at £57.54, with popular clubs such as Manchester City, Chelsea, Liverpool and Manchester United all charging over £60.
If the child also wants to have names, badges and logos on his kit then the price of the kit tops £80.
A group called 'Labour Behind the Label' has estimated that the kits cost around £9 to make meaning that in some cases clubs are marking up the kits by over 500 per cent.
The group are now writing to all 20 Premier League chairman to express their displeasure at the prices.
"Parents love seeing their kids enjoying football, and child supporters are often amongst the clubs' most loyal fans," said Mumsnet co-founder and CEO Justine Roberts.
"But the cost of showing support is a real concern; it's really hard to be the parent who says 'no' to the requests for the latest kits but these days you need a small fortune to buy a complete replica."
- The cost of the new junior Arsenal kit including name, number, badges and logos is £81.
- Manchester City sell the most expensive junior shorts, at £20 a pair.