Pardew, who faces a tricky trip to Cardiff on Saturday, admits he and his managerial colleagues have little choice but to accept the spotlight their profession brings.
Asked if he feels permanently under pressure, he said: "Most Premier League managers are.
"The social media as well makes it so much more difficult with all sorts of stuff being put on there, so there is more pressure.
"But you just have to cope with it, it's as simple as that."
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