Newcastle United boss Alan Pardew wants them to finish the season above Sunderland.
Pardew wants a win against West Ham which could see the Magpies finish as high as ninth and perhaps more importantly for their fans, above the Black Cats.
The manager said: "It makes a big difference to me and I think it makes a big difference to our fans - well, I am pretty sure it does because all my staff keep reminding me that we have got that opportunity.
"Steve Bruce will want to finish above us and will be looking to get a win, and I am too."