Ollie said: "It is absolutely the biggest game in the world. It's the size of the prize. The last time I fought for this it was £90m, now it's more.
"That's why people are buying Championship clubs and trying to do it. They're throwing money at it, they want success.
"Look at Cardiff. They've had seven goes, so well done to them this year. But if they hadn't made it, how much would they have owed?"