"It could grow our image and brand and help us become a top club in India," said Martin Haegele, head of international affairs at Bayern Munich. "It's our goal to improve our image in Asia."
Bayern's match against Mohun Bagan - billed as a farewell appearance for goalkeeper Oliver Kahn, the player of the tournament at the 2002 World Cup - was being televised in India and Germany, Haegele said.
"Thank you for this great moment in my career, this is very special," Kahn told the fans in the stadium, who gave him a standing ovation.
