West Bromwich Albion defender Jonas Olsson hopes to recruit new fans through his media work in Scandinavia.
And the former NEC Nijmegen player hopes his media duties will further promote the club in his homeland.
"I do a little bit of media work," said Olsson to the WBA website.
"I do something every week, although I haven't been in the TV studio for a while. Sometimes, I do telephone interviews or reporters come over here and do a piece about me or West Bromwich.
"It's something I enjoy doing. The journalists are good people and it's good to promote West Brom a little bit. The view in Sweden is that we play quite attractive football and we're a team that is just below the top six or seven.
"The focus is on West Brom a little bit more in Sweden because there are not a lot of Swedish players in the league other than me and Seb."