Hull City signing Jay-Jay Okocha admits he didn't join the Championship club for lifestyle.
Phil Brown, the Hull manager, is convinced there is. "It's the beginning of a journey of discovery," he said, beaming. "I see the hunger in his eyes, it has not gone away. There is a sparkle. I saw it when he was on the pitch today."
Okocha believes Hull have every chance of reaching the elite. He said: "We can reach the Premier League. We have everything in place to be a Premier side. Hopefully it will be a matter of when.
"I had options to go to other English clubs. The manager did not have to sell the area - what convinced me was that he is not just here to settle in the Championship. My relationship with Phil was a major factor in me coming here. I am looking at the big picture.
"I am not coming on transit for 10 months. I am thinking of retiring here. I am thinking beyond one year and I want to be part of a team pushing for promotion. I think this club can be bigger than Bolton."