Oceania Football Confederation appoints marketing agency
MP & Silva has been appointed as the exclusive media and marketing agency of the Oceania Football Confederation (OFC), reports SportsPro.
The deal will see the London and Singapore-based agency market the rights to all OFC soccer competitions, including qualifiers for the Fifa World Cup in 2014, 2018 and 2022, the OFC Nations Cup, and OFC Olympic matches. MP & Silva will also advise the OFC on its wider television and marketing strategy.
OFC general secretary Tai Nicholas said:
Andrea Radrizzani, group chief executive of MP & Silva, added: "Our objective is to contribute to the success of all Oceania football competitions and improve its reach to other regions of the world. I am thrilled to start this journey with this highly innovative and dynamic Fifa confederation and we are determined to develop a long and lasting relationship." "We face a number of challenges in the Pacific, especially when covering events across vast distances and in countries where infrastructure can sometimes be limited. But this new partnership gives us access to a whole range of resources while delivering OFC's unique football content to the rest of the world."
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