Championship club Nottingham Forest have completed the signing of Simon Cox from West Bromwich Albion.

The 25-year old Irish attacker has been heavily linked with a move away from The Hawthorns in recent months and it has now been confirmed that he has signed a three-year deal with Forest.

Cox, who has joined for an undisclosed fee, is looking forward to a new challenge after three seasons with the Baggies where he struggled to make a massive impact.

"I'm delighted to have signed a deal with Forest and I'm really looking forward to the task ahead," he told the club's official website.

"The history of the club sells itself and I had a chat with [manager] Sean O'Driscoll and liked what he had to say.

"I also met the chairman the other day and had a good look around the facilities and can tell it's a club going forward.

"One of the most important things for me were the assurances I was given by the owners. I've seen enough in football where owners come into the clubs, have a little flutter and then go away. Click here to reach the No1 destination for hard news and exciting gossip on West Bromwich Albion