The Canaries smashed their previous biggest fee to entice the £8.5m striker away from Sporting Lisbon, but handling the weight of expectation appears to come naturally for the confident 24-year-old.
He told the Pink 'Un: "It is actually something that is quite normal for me," he said. "My first transfer and then my one to Portugal I was also seen as a big signing, but that is not something for me to worry about. I just have to focus on my game. The fee is something between the two clubs but of course it shows me that Norwich have a lot of confidence in me. If anything I see it more as a motivation.
"The coach (Chris Hughton) when I met him first made a good connection with me. That was the first thing. There was not really a lot to think about. I got a great impression.
"In Portugal I played every game of the season and 90 minutes in every game. We didn't even have a second striker actually so you need to perform because all of the pressure to score the goals is on you. I did great so maybe I started to get used to it and I was really happy with the job I did there. I scored almost 50 goals in two years and I think I can be proud of that record."