Norwich City chairman Alan Bowkett believes they can shoot for a top ten finish.
Last season, manager Chris Hughton guided his side to 11th place after eventually pulling clear of the relegation battle.
Bowkett said: "We always sensibly budget for staying in the Premier League at a modest level (of 16th place), but the ambition of the football club - and Chris (Hughton) knows this - is continuous improvement, so 12th (in 2011), then 11th (last season). What does that mean? Well, it is (now) a top-10 finish.
"We have spent £24m in the two months since the end of the financial year, so an expectation of continuous improvement would be reasonable."
