Norwich City boss Paul Lambert is determined to avoid second season syndrome.
Lambert, who has been strongly linked with the vacancy at Aston Villa, knows he has work cut out.
"If I put targets on certain things the fans will come here and expect, and if we are not in the top half they will be calling for my head, so as long as we stay in the league that is the most important thing," he told Sky Sports.
"The chairman has said if we finish 17th next season it will be an incredible achievement, but for me, I don't want to finish 17th. My own target is different, but I know what the club are meaning by that.
"I have my own targets and I want to finish as high up the league as I can."