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Norwich agree deal with Bloomberg Sports

Norwich City have become the first Premier League side to agree a partnership with Bloomberg Sports to use the company's BSports Match Analysis system, reports SportsPro. The deal, brokered by the Canaries' marketing partner Front Row Marketing Services, will see Norwich fans offered a 15 per cent discount for the rest of the season on the Match Analysis subscription price.

The data system, according to an official press release, 'projects the probabilities for the match result, the exact final and half-time scores, and the total goals, breaking down each of the key game factors.'

"We are very pleased to work with Norwich City as our first club partner," said Bill Squadron, head of Bloomberg Sports. "The technology we have created will help increase the interest and the engagement of the club supporters around key points in every match, and for those interested in betting, will give them additional information to help them make the best choices possible."

Norwich City head of sales and marketing Will Hoy added: "We are delighted to enter into this new partnership with Bloomberg Sports. The match analysis that this product provides is excellent allowing supporters to really drive down and understand everything about their team and future outcomes.

"We are very excited to join with them in this partnership which we believe our supporters will find fun and engaging."

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Dave Williams

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