North Queensland Fury will push on amidst heavy speculation that the club is set to fold come seasons end.

Fury chief executive Rabieh Krayem was adamant that a community model would save the club which he feels has done what it can in Townsville and should look to reach out to wider areas of Queensland.

"We're not a Townsville side. I think that's key," said Krayem. "We represent the region. And I think you've got to earn people's respect before they come to you and I think we've done that here in Townsville.

"And what gives us credibility is having Football Queensland work side by side with us. So it's not just us going to those markets. The state body is saying they support Fury and what we're doing."

Reports suggest that the club could raise over $6million in funds if it heads down the community model path and Krayem feels the club would be more sustainable if it caters more the needs of budding youngsters in the North Queensland region.

"It's always been our motto since day one we need to build closer ties with the football community with the ultimate goal that the young footballers in this region stay here and ultimately have a pathway to play in the A-League," Krayem added.

"Football in this region has a strong presence. But obviously our ultimate goal is to maintain Fury in North Queensland."