Championship side Crystal Palace has renewed its sponsorship agreement with Jelly Communications, reports SportsPro. The initial deal between the two parties, which began in May 2011 on a hospitality-only basis but was expanded in November, has been extended to run until the end of the coming 2012/13 season.
As a platinum sponsor of the south London club, Jelly's logo and web address will continue to feature on the back of Palace shirts, on interview backdrops, on the front of the match-day programme and on advertising boards at Selhurst Park.
Palace's chief executive Phil Alexander said:
As part of its ongoing commitment, Jelly manages the Eagle's mobile phone contracts and fixed line telephony at Selhurst Park and the club's training ground.
"This is a very positive and exciting partnership for Jelly Communications," said Jelly's managing director Gareth Limpenny.
"As the Jelly business continues to grow, we have been looking at ways of increasing awareness and building profile and, with Palace doing well on the pitch, this seems an ideal match." "We are delighted to confirm this one year sponsorship deal, the main component of which will see the Jelly logo appear on the back of the players' shirts next season. Everyone at the club is pleased with how quickly the relationship has grown and we look forward to it continuing for many years to come."