Brian McDermott has the mindset that 'close enough is not good enough' for his Reading team.
The promoted Royals are battling in the bottom three at present but have recently increased their output by beating Everton, scoring twice in a loss at Wigan Athletic and netting on three occasions in a frenzied 4-3 defeat to Manchester United.
Despite these improved showings, McDermott says he will not be happy until some positive results are strung together starting with Saturday's trip to fellow strugglers Southampton.
"The players, the manager, the staff, the fans and my mum would take any type of win," he said.
"The Manchester United match was great for our fans and we've had some fantastic games at Madejski Stadium with lots of goals which is really entertaining, but our fans want results as well. That's what we're in the business for.
"It's possible to take satisfaction from matching a team like Manchester United - look at the finances and budgets we're up against. But myself and the players want to win.
"I'm doing the best I possibly can every day, as are the players. The fans are staying with us, which is really important. We're trying to win games."