Nike face tough negotiations with Manchester United to continue their sponsorship agreement.
The American sportswear giants are due to sit down with Red Devils officials in February at the start of an exclusive six-month negotiating period with United over their £303million kit supply deal.
And whilst United officials were giving little away on Wednesday during a conference call to provide information on their first quarter results, it seems obvious Nike will have to come up with an enormous sum to satisfy the club's owners, the Glazer family.