Newcastle United striker Alan Smith admits there's been some mickey-taking from teammates as club owner Mike Ashley gets around town with Smith's name printed on the back of his Toon shirt.
"It's put a bit of pressure on me though while giving the other lads a laugh.
"There is a great spirit at Newcastle which is showing in our results. There is a feeling around the place which reminds me of Leeds when we were challenging at the top of the Premier League and doing so well in the Champions League.
"The manager, Sam Allardyce, knows what he wants and lets you know if he doesn't get it.
"It's almost a whole new team and it is like everyone has turned up at a brand new club.
"I'm not saying we will win the league but it is as open as I can remember. It is not going to be so easy for the top four to beat the rest.
"A lot of clubs have spent money and are aiming at the Champions League which is good for the competition.
"We have to believe we can get there and England have to believe they can qualify for Euro 2008.
"It could be a great season but I know never to take anything for granted.
"Being injured for so long taught me that."