Newcastle United's victory over West Ham will cost owner Mike Ashley £2.4 million.

Ashley, who is the owner of club and stadium sponsors, Sports Direct, offered every Newcastle fan the chance to receive a winter jacket prior to their game with West Ham.

In the competition run on Sports Direct's Facebook account, fans were invited to 'Like' the retailer's page in order to enter into the competition.

The unprecedented giveaway was dependent on Steve McClaren's side securing all three points against West Ham after Newcastle's 3-3 draw with Manchester United meant the jacket giveaway rolled over to this weekend.

Participants who registered received a voucher that will entitle them to a free Everlast coat worth £59.99, which will be available from Sports Direct website.

A Sports Direct spokesman told the Telegraph: “Mike knows that customers love our crazy prices and great giveaways so he's decided to go the extra mile to get everybody behind the team."