Newcastle United have slashed season ticket prices by an average of nine per cent.
The reductions for next season will take the cost of watching games for the majority of tickets holders back to 2007-08 levels.
Managing director Derek Llambias said: "At a time when money is tight for supporters, football clubs have to recognise the sacrifices people make to continue following their team and offer any assistance they can in making games affordable to watch.
"We have decided to reduce the majority of prices back to 2007-08 levels to help fans because we appreciate the big commitment they make in buying their season tickets every year.
"We are also further increasing the family enclosure and raising the age of the junior price concession to 18, because young supporters represent our future."