Newcastle managing director Derek Llambias claims owner Mike Ashley will only sell the club if he is made an offer he cannot refuse. The sportswear magnate has twice unsuccessfully tried to offload the business he bought for £134.4million back in May 2007.
Answering fans' questions submitted by the Evening Chronicle, Llambias revealed that Ashley, who has invested a total of around £280million in the club, has no plans to sell up.
He said: "Mike Ashley has no intention of putting the club up for sale. He is still extremely passionate about strengthening the club and making it a real success.
"We are balancing the books and getting the finances in order, but there's plenty more work to be done and he's committed to doing that for the long-term.
"That said, it's worth going back to the analogy of the house that's not for sale. If suddenly an incredible offer comes in, he may have to consider it.
"From time to time we are approached by people claiming to have an interest in buying the club. Our message to them is clear: buy a box for a commitment of five seasons and then we will know you are serious. No-one's taken us up on that offer."
He added: "Criticism is part and parcel of the job, abuse is not. This makes life uncomfortable and certainly doesn't make Mike feel more inclined to put his hand once again in his pocket.
"That's not stubbornness, it's human nature. I think most of us would feel exactly the same."
