Pardew's men will run out buoyed by the manner of their midweek exit from the Europa League after pushing Benfica all the way in a bid to reach the semi-finals, and confident they have put the club back on the continental map.
The 51-year-old said: "Sometimes, the north-east gets a little bit left to one side. The Manchester clubs get a lot of attention and London clubs do, and it's nice that we have raised the profile of north-east football.
"For me, this fixture is important because I think it's great for the Premier League to have Newcastle and Sunderland in the division - and I hope we both are for next year.
"We are both fighting for that at the moment."