The Toon Army will face a hostile atmosphere when they meet arch-rivals Sunderland in the Wear-Tyne derby on Sunday.
And Simpson, 25, claims that he gets a buzz out of the abuse dished out - even just on the coach journey to the ground.
He said: "I like it personally. You want to say to them, 'Come on, give me some'.
"Whether you've got music on your headphones or not, you can still hear them giving you stick. And it's the same when you're taking throw-ins or on the sidelines.
"Some players may be different but I think most of us enjoy it."