Newcastle United director of football Joe Kinnear insists he'll win over the Toon Army.
Kinnear has apologised for slating the Newcastle support in a radio interview last week.
He told the Evening Chronicle: “They are like me up there. they appreciate hard work.
“I am from a council estate and I have been taught the values of hard work. A lot of the fans up there have that attitude.
“They want to see their team do as well as possible.
“When things are not going right they stamp their feet – and so they should.
“It is part of the culture up there and you have to take the criticism when you do not do well.”