Newcastle United chairman Chris Mort says Mike Ashley will attend this weekend's derby - and be wearing his Toon shirt.
Mort told the Evening Chronicle: "We are very excited about Saturday, it is a big match and both sides are going into it more desperate for a win than usual, I suspect.
"Sunderland are looking to get a win under the belt, but so are we.
"Mike will be there on Saturday - definitely.
"Mike is not wearing his shirt to games to embarrass the opposition or put them in a difficult position.
"He wants to be and sees himself as a Newcastle United supporter and knows fans wear the shirts - he wants to be part of that.
"Therefore he will want to wear his on Saturday."
However, Mort will not be tempted to don the black and white stripes himself at any stage.
He says: "Mike's role is one of a supporter, but my role is chairman and I need to play the chairman function.
"Part of that is abiding by the normal dress code.
"I need to wear the business hat and Mike will wear the supporter's hat."