Newcastle United boss Alan Pardew says everything going on at the club is about the long-term.
Asked about how owner Mike Ashley is enjoying the thrill of seeing the club battling it out with the big boys, Pardew insisted it is more about how they move forward and sustain that success.
He said: "You would be surprised, we don't really have those discussions.
"It's more about protecting ourselves as a club, making sure that the stadium has the right atmosphere, the players who are coming in and going out are right decisions, more so than what's happening in terms of where we are in the league.
"We will reflect on it at the end of the year, like you should as a football club, what went right, what went wrong.
"Obviously a lot of things have gone right, and we need to make sure next year it happens again and the few things we did get wrong, we try to correct."