Ba has talked up the prospect of moving to PSG this week.
Asked if Ba had given him the impression he wanted to stay, Pardew said: "Always.
"Some of the speculation that runs around him - yesterday he was asked about his home-town club, PSG, would he like to play for them one day, and he said yes, of course.
"That's now a headline that he's going to play for them next week. The media kind of fuel it and I understand that, that's part of their business.
"But for our part, he has always put out for us, he has scored more goals than anyone else for us, he is playing well and that's what I have to focus on."