New York Red Bulls have retained the services of MP & Silva and Leverage Agency in their quest to sell the naming rights to the Red Bull Arena, reports, www.sportspromedia.com/.

Both global sports agencies will collaborate to source bids from within the New York metropolitan area and worldwide, hoping to bring to a close a process the Red Bulls initiated in 2015, when the club first floated the idea of a title sponsorship for their stadium.

The desire to find a naming rights partner for the 25,000-seat venue has increased since the stadium passed into the ownership of the Harrison County Improvement Authority (HICA), making a title sponsor other than Red Bull a more viable option.