Atlético Madrid have named Plus500 as the club's new main partner and sponsor in a two-year deal, reports, www.sportspromedia.com/.

The deal will see the online trading services firm become the front-of-shirt sponsor of the Spanish club. Financial terms of the deal were not disclosed, but reports indicate the deal could be worth €11 million annually to Atlético.

Plus500 replaces 'Azerbaijan, Land of Fire' as the main sponsor of Atlético.

Plus500 was Atlético's back-of-shirt sponsor for the second half of the 2014/15 season, having signed an agreement with the club in January.