Liverpool's new home kit is the fastest selling in the club's history, according to commercial director Ian Ayre.
"We've had what was the fastest selling shirt we've ever had in the new home shirt and the largest amount of orders in the fastest time, so our retail business and particularly our shirt sales have never been so good," Ayre said.
"It's a great shirt. Adidas did some great work with us on that. It's got a new sponsor and I know on the day we launched we shipped 35,000 parcels to over 100 countries. That's a record for us on day one and sales have been fantastic since then."