New manager Colin Calderwood claims Hibernian must have ambitions to challenge the Old Firm.
Only Hearts have split the Old Firm in the last 15 seasons and Hibs have not finished in the top two since 1975, but Calderwood feels the waning financial power of the big two could open the door for a sustained challenge.
"We have got to get as close as we can to the top two and the ultimate achievement is to challenge them," Calderwood said.
"It has been done before, some people said it would never get done again, but if you don't have some ambition towards that... I think we have got to take it step by step and get there. With the financial situation, you never know. There is an evening out in football."