Arda Turan, the captain of the Turkish national team and new Barcelona signing, has signed an endorsement deal with Lassa Tyres, reports, www.sportspromedia.com/.

The Turkish company, who earlier this year became a main sponsor of Barcelona's indoor sports teams, has agreed to a two-year deal with Turan, who will act as a global brand ambassador for Lassa until the summer of 2017.

The deal grants Lassa exclusive endorsement rights in advertising and promotional products with Turan, who will feature in commercial activation opportunities both alone and with his Barcelona team-mates as part of Lassa's arrangement with the club.

Halit Sensoy, director of Lassa international sales and marketing, said: "Lassa Tyres and Arda Turan are a perfect fit. We believe that Arda Turan is highly qualified in terms of increasing our brand awareness internationally both with his personal image and with his role in FC Barcelona as he is now not only a Turkish celebrity but a very well-known and respected global talent. There are millions of people around the globe who have dreams like Arda."