Napoli president Aurelio de Laurentiis believes the next world star will be found in Africa.
The Azzurri are famous for bringing Diego Maradona to Europe.
De Laurentiis believes clubs must widen their search for new talent and stop spending millions to buy confirmed stars.
"Everyone seeks the new Maradona, so one must be smart to find him at the age of 15 or 16, perhaps in Africa as well as Brazil and Argentina," De Laurentiis told the Gazzetta dello Sport.