Napoli are casting their net wide to replace want-away attacker Ezequiel Lavezzi.
Fiorentina star Jovetic and Parma's Sebastian Giovinco are already being linked with the Azzurri.
"I like both, but I would never sign Jovetic because it would be an insult to the Della Valle family," De Laurentiis told Sky Sport Italia.
"Giovinco seems to be heading towards Juventus."