Everton boss David Moyes has decided to try some tough-love on his misfiring strikers. Moyes has bemoaned the lack of goals from his forwards all season and concedes bad luck is no longer an excuse for their continuing travails.
The Toffees' front men have managed just three goals between them in 17 Barclays Premier League games this term - two coming from Jermaine Beckford and the other from Ayegbeni Yakubu.
Last season's top scorer Louis Saha has failed to find the net and Moyes has been indebted to the output of midfielder Tim Cahill, who has so far struck eight times.
Moyes said: "You need your luck sometimes but we missed quality chances to win the game and we didn't take them.
"If you don't do that you pay the consequences, lucky or not.
"Louis Saha was through against Blackpool, Becks was through in one of the other games - that isn't luck, that is bad finishing.
"That is more to do with the way the results have been going rather than luck.
"We have never got that momentum we talk about. We need to try to find it, we need to try to get ourselves away from the wrong end of the table and start getting closer to the teams at the top.
"How do you win if you don't take your chances?
"That is football, we have to keep going. We have to keep creating the chances and hopefully convert them."