Prospective Newcastle United owner Barry Moat says he would sell the naming rights to St James' Park, just like Mike Ashley is trying to do.
Moat had been linked with a takeover of the Championship side earlier this year but owner Ashley has taken it off the market after he could not find anyone willing to meet his £80million valuation.
He told Sky Sports News: "I think you have to explore things like naming rights, you have to do that.
"Unfortunately we live in a world where football is big business, and the gap between the Championship and the Premier League is getting bigger all the time.
"So you have to do things to close that gap. We need to get back up to the Premier League as quickly as possible. I think if you have to do some of those things, by taking the commercial benefit of a sponsor, then as far as I'm concerned if that gets the right players on the pitch, gives you the right entertainment on a Saturday, then where do I sign?"