Hull City boss Mike Phelan says they cannot afford to dwell on their 6-1 mauling a Bournemouth.
Phelan admitted the hefty defeat is a wake-up call that his side must heed or face the consequences of a relegation dogfight.
He challenged Hull to handle the hammering as a reality-check after he had won August's manager of the month award and since claimed the full-time manager's job.
"We've taken the plaudits of seven points from seven games," said Phelan.
"Now we realise what it needs and the momentous hard work we have to do to stay at this level.
"We have to react to it. It's something that we're all responsible for.
"A reaction is exactly what you want.
"The players and staff are hugely disappointed, because we weren't the team that I thought we were.
"So it's a lesson we have to learn and learn quickly."