Middlesbrough boss Gareth Southgate is happy for chairman Steve Gibson to outline the club's plans to supporters.
He said: "I know how he is thinking because we obviously have those conversations anyway, but it is important the supporters know that.
"People sometimes have said does he still possess that enthusiasm to do it after this length of time, and I think it is clear that he does from my work with him, but also what he is saying publicly.
However, Southgate is particularly happy with the decision to target younger fans amid fears they are being priced out of football.
He said: "Across football because of the expense of going, the age range of people who go has slowly got older and older, and there has been a danger that football has priced younger supporters out of it.
"We have taken that step to try to encourage younger supporters back knowing that they are our future.
"We need to excite the young fans, we need to get them in the habit of coming to games and feeling part of the club and part of the team.
"The offer for under-18s is outstanding, in my opinion, and I hope the fans respond to that and take up the offer."